Soho Iconic Studio is a British Founded and British Based Limited Company . We are based in Hertfordshire the County of Opportunity . When my son Elijah Alexander Anthony was born i knew then that i wouldn't be going back to my job as a financier and that i wanted to do some more creative that entailed bringing more beauty positivity and fun into our world .
Having been raised in a family that worked and created fashion garments for over thirty years and being a dedicated fashion collector my entire life i initially thought to get involved with Fashion Design . Little did i know that Design would only be one of the things that were part of my future as well as manufacturing , distributing selling and even making lovely baby clothing myself ( if you told me five years ago that i would own ten sewing machines i would probably check your temperature to make sure you weren't in a delirium ) ..
Soon after Elijah's arrival i realised that if i wanted to get him dressed properly with nice soft organic fabrics and get him cute outfits i either had to spend a fortune or completely give up on the idea and be forced to buy his clothing off the rack ..
Clearly none of the two options worked for me and that was the moment that i decided to do something about it .
Baby Iconic Studio was born at that very moment and today after two years of countless working hours sleepless nights and a world pandemic we are very proud to be bringing it to you and your little people .
We love fashion and we absolutely adore babies so by mixing it up we are dedicated and determined to be bringing you exquisite quality unique designs classic choices or unconventionally new ones and only the very best of the best for your little babies at affordable prices .
We hope you join us on this wonderful adventure and allow us to become a part of your every day life by dressing the most important part of your worlds , your babies!